Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a method to enhance their information collection procedures. While it requires a lot more technical knowledge than normal GTM and might introduce added costs, it can cause better precision and more reputable data
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's very easy to establish and much less susceptible to ad blockers.
1. Much more precise data
The traditional method of tracking conversions on a website, using pixels, is having trouble with transforming internet browser personal privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it needs to be.
Server-side tracking is a more safe and secure alternative that aids to bypass these limitations, as it's packed from your own domain and treated as first-party code, meaning it's much less most likely to be influenced by ad blockers or other safety and security measures. This provides extra precise information and a more complete picture of customer trips across channels.
In addition, this sort of tracking enables companies to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility gives marketing experts extra possession over the data they send out, and makes it simpler to comply with numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for deceptive actors to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing experts make more enlightened advertising decisions.
Standard pixel tracking relies upon JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which mobile ad attribution software can result in information collection interruptions and unreliable outcomes. Server-side monitoring allows organizations to bypass these limitations and give accurate, constant information that is less prone to disturbance.
This kind of monitoring likewise permits companies to track conversions that take place outside of the website, like phone calls and in-store acquisitions. This is important considering that brand-new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason S2S is extra dependable for services looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data hauls prior to it reaches 3rd party endpoints, boosting security and personal privacy. This is especially essential as different internet browsers and systems progressively alter just how they handle cookies. For example, in iOS 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch customer information straight by yourself web servers. This removes dependence on third parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of instructions that tells your site's web server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little piece of code on your page to accumulate information from customers.
4. Much easier to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing web browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and provides companies a lot more control over transmission, making it normally much more reliable. As a result, it's less vulnerable to information difficulties caused by points like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.