Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added prices, it can lead to greater precision and even more dependable data
Pixel tracking utilizes a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. A lot more exact information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more accurate data and a much more total picture of individual journeys across channels.
Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers extra ownership over the data they send out, and makes it less complicated to adhere to different information legislations. It's likewise a lot less susceptible to fraud, as it's harder for illegal actors to control the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve data before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side monitoring enables businesses to bypass these constraints and give precise, consistent data that is much less prone to disturbance.
This type of monitoring additionally enables businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as different internet browsers and systems increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
In addition, server-side monitoring enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a little item of code on your website to accumulate data from individuals.
4. Easier to execute
Server-side monitoring is AI-powered SEM tools a data collection procedure that happens on the web site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the range of information management and provides companies more control over transmission, making it typically extra reliable. Because of this, it's much less prone to information obstacles caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids ensure compliance with privacy laws such as GDPR. Moreover, it also prevents the monitoring limitations imposed by internet browsers and advertisement blockers.